Merdeka Stories

The Brief

In tribute to the Merdeka Generation, the MCI (Ministry of Communications and Information), invited us and MM2 Entertainment to come up with ideas of how to place them at the forefront.

We decided to focus on a series of story films, depicting the lives of the Merdeka Generation Singaporeans born in the 1950s, who grew up amidst the uncertainty of  the nation’s formative years. The films feature how they built up Singapore’s defence, supported the industrialisation, set up homes and raised families, as well as rallied communities together.

Our Solution

Inspired by the lives and times of the Merdeka Generation, ‘The Merdeka Stories’ presents an anthology of short films directed by award-winning directors—Don Aravind, Martin Hong, Priscilla Ang Geck Geck, and Wee Li Lin—with local writer Jean Tay.

These 3-min films look back at memorable experiences in Singapore’s yesteryear, and celebrate the contributions of the Merdeka Generation.

The Results

Each film features a different character including a National Servicemen, a mother raising a family while working from her own kitchen, a young factory girl who gave up her dreams of study to support her family, and a kampong of neighbors.

This along with numerous press releases from both creative and other publications, got the desired visibility, recognition, and most importantly respect for this seemingly forgotten generation.

The Merdeka Series

The Soldier

A young man on the verge of his NS enlistment is regaled by tales of courage and duty by his Merdeka Generation grandfather, who served in one of the earliest batches of National Service.

The Kampong

A young man receives a helping hand from the kampong when his budding relationship with his girlfriend is put to the test by her father.

The Mother

A Merdeka Generation mother’s struggles to provide for her three children by selling home-made kueh, and unknowingly leaves a lasting influence on her young daughter.

The Factory Girl

A young girl in the 1970s is asked to leave school early and join the workforce, in order to help provide for her family. Just when she thinks her dreams are dashed, new opportunities present themselves.

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