Singapore

The Brief

A campaign from the Singapore Economic Development Board (EDB) positions Singapore as the perfect location to start and grow a business.

Titled ‘Impossible SG’, the campaign in collaboration with local indie The Secret Little Agency goes all the way back to the creation of Singapore, describing a nation that developed against the odds.

Our Solution

The campaign also highlights the contributions and accomplishments of several local achievers like Grab founder Anthony Tan, One Championship founder Chatri Sidyodtong and The Asian Scientist Magazine editor-in-chief Juliana Chan.

The campaign shines the light on Singapore as the place where entrepreneurs and businesses defy the odds to achieve success and progress in their fields. This is very much the story of how Singapore went from the third world to first when few gave the country much chance of survival. The campaign is an invitation to like-minded individuals and companies all around the world to discover new possibilities in, and with, Singapore.

The Results

We made short snippets into the lives of these Singaporean based entrepreneurs to showcase their passion and willingness to thrive against all odds. This tying it up in a very simple way to the ethos of Singapore itself, as a country that defied all odds, hence a perfect location to start, grow and thrive.

Numerous press mentions from regional as well as international publications, this campaign was the talk of the town and is yet regarded very highly in the international space.

Singapore - The Impossible Stories

The Impossible Fight - Chatri Sityodtong

A former professional Muay-Thai fighter and graduate of Harvard Business School, Chatri Sityodtong is now the Founder and CEO of Singapore-based ONE Championship. With his passion for martial arts, Chatri is fighting to create Asia’s largest sports media property in history, and to unite people all over Asia through sport.

The Impossible Bet - Anthony Tan

Anthony Tan is the Co-founder and CEO of Grab, a Singapore-based technology platform. From making transport safer and more affordable in Malaysia, to helping Indonesians go cashless with e-payments, Anthony bets on innovative mobile technology to make daily life better for millions of Southeast Asians.

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