Gladwyn Lewis
Brand Storytelling: Embellishing a well loved brand
Quite often than most, conducting effective brand storytelling, is like unravelling a web, or navigating through a confusing maze, to...
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Exploring the Unknown with the team at the Unmarketing Agency
Our Thoughts
Exploring the unknown, diving into the depths of how you can unmarket yourself and your brand
Gladwyn Lewis
Jun 3, 20223 min read
Branding in the Social Media Age
We were supposed to connect with customers through Social Media. This was supposed to be our golden age of branding, but somehow things...
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Sarah Chung
Jun 2, 20225 min read
SEO: as simple as Do Re Mi, ABC, 123!
Things that seem complicated aren't always so! SEO might sound for the tech savvy but it can be a breeze if given a chance.
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Gladwyn Lewis
May 29, 20224 min read
Advertising Awards are stupid, but they are also necessary...
Sometimes we are forced to wonder, are agency advertising awards a vanity metric, or is it actually something that showcases quality,...
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Sarah Chung
May 23, 20223 min read
Gaming and stepping to the new Web
Several industry leaders are already racing and trying to consolidate their place in the metaverse. Tech giants like Microsoft purchasing...
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Gladwyn Lewis
Apr 16, 20224 min read
Sonic Identity & Audio - Your Brand's Superpower
Scroll... Tap... Swipe... ... and then you scroll some more. Our eyes and our attention is tethered to these small and large screens...
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Gladwyn Lewis
Apr 16, 20226 min read
Why the Elon Musk bid (for twitter) is not as bad as it looks...
At the Unmarketing Agency, we've always encouraged different thought processes, because we've always felt that collaborating within the...
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Sarah Chung
Apr 3, 20224 min read
Marketing Campaigns that did it Right
Human advertisement Time and again it is preached to tailor ad campaigns where the customer is the hero, where ideas and discussions are...
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Sarah Chung
Feb 16, 20223 min read
Marketing- Dos and Don'ts
Someone had mentioned that Covid is like a toxic ex that you cannot get rid of, and truer words have never been spoken. This relationship...
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Sarah Chung
Jan 3, 20228 min read
The Ultimate Social Media Guide for 2022
It's finally the New Year, and it's about time we all got updated on how we as marketers should effectively use social media.
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Gladwyn Lewis
Nov 21, 20214 min read
A foray into the world of flat design
Flat design, is one of the biggest buzzwords in today's design stage. And especially today, a lot of companies are moving into flat...
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Gladwyn Lewis
Nov 20, 20216 min read
Making User Experience go Viral
Warning - User Experience may very well be contagious It's been years since I have executed a myriad of user experience projects, and I...
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Gladwyn Lewis
Oct 27, 20214 min read
Dune, a masterpiece in sonic experiences
Why I consider Dune to be a masterpiece It's the year 1995, I'm a strapping 12-year-old who was a massive introvert. So much so that...
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Gladwyn Lewis
Oct 27, 20216 min read
The Ultimate Guide to storytelling in advertising
What do stories have to do with advertising? Capturing your audience's attention is no easy feat. Netflix knows this, which is why their...
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Gladwyn Lewis
Sep 13, 20215 min read
The Story and its telling
What is a story? To understand the story, we must first understand life.
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Gladwyn Lewis
Sep 12, 20214 min read
Branding and User Experience - Two Sides of the Same Coin?
Both focus closely on the user, or the consumer, but are they really two sides of the same coin? If so how are they closely related? If not,
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Gladwyn Lewis
Sep 12, 20213 min read
Branding in Motion, Life in Movement
Its 2021, and COVID19 has been a part of our lives for the past two years. Motion and our screens are our comfort zones now.
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Gladwyn Lewis
Sep 12, 20216 min read
Why is Branding more than just your logo
Imagine if someone comes up to you at a party, and asks you how or what do you identify yourself as? What would be your answer?
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Gladwyn Lewis
Sep 10, 20213 min read
Storytelling - The Gift of Knowledge
Many people think that the gift of storytelling belongs only to writers, shamans, and the very old. It is the thing that makes us very human
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Gladwyn Lewis
Sep 10, 20213 min read
Market Research sucks, but it doesn't have to be
Data is everywhere, in fact your brand probably already has the exact data points you need, you just haven't utilized them effectively enoug
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