Indochino, an online made to measure outlet, that created quality suits for the younger consumer, needed to convert a bespoke service (mostly known as a brick and mortar retail service), to an online service.

One of British Columbia’s hottest startups, they have now grown to become an established global menswear brand in bespoke made-to-measure menswear.

Intriguing as it was, we understood from the onset that it was a challenging task to convert a popularly known brick and mortar service to an online platform. For that we needed research, and extensive research at that, both to understand the processes involved and to build the platform.

Working together with a local Canadian agency that commissioned the market research, and the brand strategy, we went to town to understand how consumers would utilize the service, and designed a website through numerous initial iterations, with real feedback from users that fit the personas of potential customers of Indochino.

Indochino was built by two university friends, that did not hold formal jobs before, but they had a vision that was unique and would become the trendsetter in the future for online made-to-measure menswear.

We delivered the website over a six month period of understanding the customer, and eventually handing it off to a local in-house delivery team for future iterations, including design and overall elements of concepts that fit into their future plans