Indochino

Refreshing the image for a made-to-measure menswear company

User Experience, Branding, Storytelling

The Brief

Indochino's story is one of entrepreneurial vision, technological innovation, and a relentless pursuit of customer satisfaction. What started as a college-born idea to solve a personal frustration has grown into a global menswear powerhouse.

By pioneering an online made-to-measure model, Indochino made custom tailoring accessible to a wider audience, challenging the traditional brick-and-mortar model and revolutionizing the way men shop for suits.

Their commitment to quality, affordability, and personalized service has fueled their meteoric rise, transforming them from a local startup into an internationally recognized brand that's synonymous with modern, stylish menswear.

Indochino - Website

We designed a responsive website that worked across multiple touchpoints. Across the years, Indochino has had various iterations of this core website

Indochino - Facebook Ads

With these Facebook Ads, Indochino reached 64,000+ visitors, and converted at 17.40%

Indochino - Retail Signage

The brand identity, included a large set of creatives that we designed specifically to communicate the feel of an Indochino made-to-measure suit

Indochino - Packaging

The packaging was one of the most important touchpoints of customers, and we want them to feel like royalty.

Indochino - Outdoor Ads

Minimalistic yet bold, the ads were created with that very mindset

Indochino - Newspaper Ads

Indochino Newspaper Advertisements were created to mimic the in-store experience

Indochino - Lookbook

Made-to-measure suits are a comprehensive plethora of options. We created a lookbook to simplify this process for first time suit buyers.

Indochino - Emailers

Automated Emails were created to reflect every customer touchpoints. These were not only used for marketing purposes, but also for transactional purposes.

Indochino - Retail Signage

While various styles were used for the Retail Signage, they were always designed to be minimalistic and bold

Indochino - Gift Cards

The design of the Gift Cards, not only reflected the end product, but also helped the customer envision his upcoming experience at Indochino

Indochino - Creative Direction

Storytelling through real use of people (heroes), capturing their individual stories

Indochino - Merchandise

We designed the Merchandise to reflect the bold, minimalism of the Indochino brand

Indochino - Magazine Ads

Leveraging an environment to tell a story is the basis on how the photography and curation of the adverts, were executed

Indochino - Corporate Stationery

We made use of Graphic Devices, inspired by the craftsmanship of tailoring

Indochino - #suityourselfie

IndoChino's novel #suityourselfie hashtag that was trending in 2014 in Twitter and Instagram in the Vancouver and Toronto areas.

Indochino - Modern Linen Collection

Indochino's 2014, Modern Linen Collection for the Modern Man.

Our Solution

Recognizing the unique challenge of translating a bespoke, in-person service into a digital platform, we embarked on a comprehensive research initiative. Partnering with Spark Strategy, a local Canadian agency, we conducted extensive market research to understand consumer behavior and preferences in the online tailoring space.

Armed with these insights, we collaborated closely with Indochino's in-house team to develop a user-centric website. Through multiple iterations and rigorous user testing with potential customers, we refined the platform, ensuring a seamless and intuitive experience that mirrored the personalized service of a traditional tailor. This meticulous approach laid the foundation for Indochino's successful transition to an online model, proving that bespoke tailoring could thrive in the digital age.

The Results

Over a six-month period, we collaborated closely with Indochino to develop a user-centric website that seamlessly translated their bespoke tailoring experience to the digital realm. After successfully launching the platform, we transitioned ownership to their in-house team, who continued to refine and expand upon our initial design concepts.

Today, Indochino stands as a global leader in made-to-measure apparel, boasting a thriving online store and a growing network of 14 showrooms across North America. Their innovative omnichannel approach allows customers to design and purchase personalized garments either online or in person, redefining the future of retail by making custom clothing accessible and affordable.

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Indochino

The Brief

Our Solution

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