Kite Beach

How do you rebrand Dubai's Favorite Beach?

Branding, User Experience, Experiential Marketing

The Brief

Kite Beach is more than just sand and surf; it's a dynamic hub of energy and excitement. From adrenaline-pumping kitesurfing to leisurely strolls along the shore, this beloved Dubai destination offers something for everyone.

But with so much to offer, how do we distill its essence into a cohesive brand identity that captures its vibrant spirit and diverse attractions?

Kite Beach - Welcome Sign

To keep in line with the fresh colourful identity, that we created for Kite Beach, we worked with local graffiti artists to design this funky welcome sign

Kite Beach - Graffiti

Working with local artists to develop graffiti and signage that mirrored the brand image of Kite Beach

Kite Beach - Business Cards

Kite Beach is a fun destination, filled will possibilities and events. To mirror that we used a combination of patterns and a rich colour palette to achieve this.

Kite Beach - Flags

Using the patterns as a part of the brand language, these flags are an integral part of the landscape of Kite Beach

Kite Beach - Vinyl Prints

Shacks and Shops used the patterns in various combinations throughout Kite Beach

Kite Beach - Apparel

We made sure to design all the customer touchpoints, including apparel and beach mat bags to represent the vivid colours of Kite Beach

Kite Beach - Colours

From the moment you entire Kite Beach, to the moment you leave Kite Beach you are inundated with the right colours and patterns associated with the brand identity

Kite Beach - Corporate Identity

As a destination, Kite Beach is associated with fun experiences, so we mirrored that in the corporate identity too

Kite Beach - Kites

Kite Beach was named due to the large amount of kites flying over the skies. Representative of Emirati culture, this is an important signifier

Kite Beach - Business Cards (2)

Through all touchpoints, we made sure to ensure that the identity was strong and easily recognizable, as the icon, Kite Beach is in a Dubai's daily life

Our Solution

To distill the spirit of Kite Beach into a visual identity, we immersed ourselves in the sights, sounds, and energy of the location. This inspired a design language that celebrates the beach's multifaceted personality.

The resulting brand identity is a symphony of vibrant colors, evocative illustrations, and playful typography, each element carefully chosen to convey the beach's unique charm and appeal.

Geometric patterns add a touch of modern flair, mirroring the beach's active and adventurous spirit.

The Results

Kite Beach, a jewel in the Meraas Holdings crown, is more than just a beach—it's a destination that seamlessly blends relaxation with adventure. The beach's soft sands invite leisurely strolls and sun-soaked afternoons, while its fitness areas, beach library, and kids' activities cater to diverse interests. And for those seeking a thrill, the emerald waters of the Arabian Gulf offer the perfect playground for water sports enthusiasts.

We sought to capture this multifaceted experience in a reimagined brand identity.

Drawing inspiration from the vibrant kites that grace the afternoon skies, the diverse activities, and the beach's energetic atmosphere, we crafted a brand language that speaks to both the laid-back charm and the adventurous spirit of Kite Beach.

This new brand identity, developed by UNM and amplified by Carat MENA, not only reflects the beach's unique appeal but also enhances its reputation as a must-visit destination in Dubai.

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Kite Beach

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