Motto
Great brands are all around us.
It is a perfect blend of reason, data, and feeling.
It’s what we do with equal measure: to go from data to imagination; to meaningful and purposeful design. To forge identities that reflect intellect, beauty and accuracy.
To create work that stands the test of time with a solution that is truly yours.
Our Process
Analyze
Market Research
Brand Audit
Competitor Benchmarks
We understand your brand and its journey to date
Brand
Brand Strategy
Brand Architecture
Brand Persona
Brand Voice
Together, we define the brand you need to be for the future
Culture
Employer Brand
Internal Direction
Brand Content
We shape your culture, inside and outside of the brand
Design
Brand Identity Design
Visual Design
Interactive Design
Motion Design
Sonic Design
We translate the brand to live in the modern world consistently and powerfully
Experience
Brand Launch
Brand Experience
Brand Marketing
Brand Performance
We lead by example, acting as stewards of your brand to make it perform. Together.
FAQ
Frequently asked questions
Who founded The Unmarketing Agency?
The Unmarketing Agency was co-founded by Gladwyn Lewis (CEO) and Austin Mathews (Director of Client Servicing). Gladwyn leads brand strategy and creative direction; Austin runs client delivery. Between them, they've built brands for governments, Fortune 500 companies, and category-defining startups across LA, Singapore, and Mumbai.
What makes The Unmarketing Agency different from other branding agencies?
We don't chase trends or hide behind jargon. Every brand we build starts with strategy, not aesthetics — data and reason first, feeling second. We reject the AI-led shortcut that makes every brand look the same, and we don't outsource judgment to a prediction engine. Humans make the calls that matter.
What is The Unmarketing Agency's process for building a brand?
Five stages: Analyze (market research, brand audit, competitor benchmarks),
Brand (strategy, architecture, persona, voice),
Culture (employer brand, internal direction),
Design (identity, visual, interactive, motion, sonic), and
Experience (launch, marketing, performance).
Each stage builds on the last — nothing skipped, nothing rushed.
Does The Unmarketing Agency only work with big-name clients like Nike and Tata?
No. We've worked with governments (Dubai Municipality, Singapore Government), Fortune 500 names (Nike, Tata Motors, FCA), and category challengers (Meraas, Sole DXB). What matters isn't company size - it's whether a brand actually needs strategy and has the will to win, not just a logo.
Where is The Unmarketing Agency based?
We operate out of LA, Singapore, and Mumbai/Goa - three time zones covering North America, APAC, and South Asia. This isn't a satellite-office gimmick; it's how we stay culturally connected while working globally, since a brand that only makes sense in one market usually doesn't scale.
What industries does The Unmarketing Agency have experience in?
Finance (ADCB), Government and Civic (Dubai Municipality, Singapore Government), Automotive (Tata Motors, FCA), Healthcare (KeyReply, Femmily), Consumer/FMCG (Tiger Beer), Real Estate (Meraas), Sportswear (Nike), and Culture/Events (Sole DXB).
Different Sectors, Same Discipline: Strategy before Design, Every Single Time.