Featured
Building a formidable brand community
Brand communities exist to serve their members, not the brand. Give up tight control & nurture the community to allow it to thrive...
Our Thoughts
Exploring the unknown, diving into the
depths of how you can unmarket yourself
and your brand
Featured
How Much Does Branding Cost? Agency Pricing Breakdown (2026)
Branding costs between $5,000 and $500,000+ in 2026. A logo refresh starts at $5k–$15k. A full brand system (strategy, identity, guidelines, rollout) runs $50k–$150k for mid-market firms, and $200k+ for enterprise work across multiple markets. Anyone who quotes you a fixed price before they've seen your scope is selling you a template.
New
Why We Don’t Let AI Design Your Brand (And When You Should Use It Anyway)
AI has a place in branding work. Deciding what your brand means isn't it. Here's where we draw the line, and where you safely can too.
New
AI Logo Generators vs. Branding Agencies: What You Actually Lose
AI logo generators are fast and cheap. Here's what you actually lose when you skip a branding agency, and when the trade-off is worth it.
New
The Greys in Branding ...
Branding isn't black and white. Ethical dilemmas, cultural sensitivity, and authenticity are ongoing challenges...
Why We Don’t Let AI Design Your Brand (And When You Should Use It Anyway)
AI has a place in branding work. Deciding what your brand means isn't it. Here's where we draw the line, and where you safely can too.
AI vs. Human Branding
Branding
AI Logo Generators vs. Branding Agencies: What You Actually Lose
AI logo generators are fast and cheap. Here's what you actually lose when you skip a branding agency, and when the trade-off is worth it.
Branding
AI vs. Human Branding
Building a Strong Community in the Age of Digital Overload
Build real community: engage, value, connect. Skip noise, be authentic, consistent. Foster belonging, not just followers, through human connections. Austin Mathews, takes you through the art of building a strong community...
Marketing
A foray into the world of flat design
Flat design is gaining popularity! Learn why brands are ditching skeuomorphism for a minimalist aesthetic in this blog article.
User Experience
eBook
Learn how to humanize your brand.
In a world of uncertainty, brands must foster human connections to build trust and loyalty. By focusing on the 'human experience', brands can create deeper relationships with their audience and establish a strong emotional bond that drives engagement and preference.
Marketing - Dos and Don'ts
Marketing can make or break your business. Navigate the maze with our expert dos and don'ts for impactful campaigns...
Marketing
The Greys in Branding ...
Branding isn't black and white. Ethical dilemmas, cultural sensitivity, and authenticity are ongoing challenges...
Branding
From the worst to the best commercial in the world
Apple's 1984 ad, with its bold imagery and defiant message, positioned them as rebels, challenging conformity and igniting consumer passion...
Storytelling
Tech and its cults of personalities
FTX's downfall: A cautionary tale of tech's obsession with founder cults. Marketing hype & celebrity endorsements masked a house of cards, that eventually unravelled...
Branding
Ads that celebrate Women
Beyond stereotypes, these ads celebrate women's strength, resilience, and achievements...
Advertising