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The key building blocks of any memorable marketing are four major factors:
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Understanding who your target audience is, what are their motivations.
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Research your competitors and identifying your USP (Unique Selling Proposition)
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A refined story and personalised messaging that is emotive and memorable.
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Deciding and executing through channels that would best suit your marketing goals.
Let's start with your dream
Most projects usually begin with an intensive workshop, with you and your stakeholders (both internal and external). This serves multiple purposes:
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It aligns your team with a common goal
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We help you define your brand's purpose and ambition
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We chart a comprehensive strategy over the next couple of months/years
To create chemistry, we need to first build that chemistry with you, so that we in turn can chart the course to help you build chemistry between your brand and its humans.
We have a strong experience of working in multiple geographies, and working in different time-zones. With offices in India, Singapore, and past work in the Middle East, Africa and Canada, we have a strong cultural connection to the Asian psyche, and understand how to effectively market to that particular demographic.