FTX's downfall: A cautionary tale of tech's obsession with founder cults. Marketing hype & celebrity endorsements masked a house of cards, that eventually unravelled...

Motion design captivates audiences with dynamic visuals, boosting engagement and conveying messages with impact...

You inner being is crucial to almost everything about you. It’s what defines you; it’s your identity. This time around, I’m going a bit deeper...

The journey of any branding exercise will lead you towards a clear understanding of the personality, values & purpose, tone, messaging and so much more...

Branding builds identity and trust. Marketing promotes products and drives sales. Are both vital for success?

Branding isn't black and white. Ethical dilemmas, cultural sensitivity, and authenticity are ongoing challenges...

Brand communities exist to serve their members, not the brand. Give up tight control & nurture the community to allow it to thrive...

Imagine if someone comes up to you at a party, and asks you how or what do you identify yourself as? What would be your answer?

Pablo Picasso's "Bull" series, a collection of 11 lithographs created in 1945, offers a fascinating exploration of artistic simplification...

Employer branding attracts top talent, boosts employee morale, and improves retention. But is it all that?

Advertising triggers dopamine release with enticing visuals and promises, creating a cycle of desire and reward-seeking...