Gladwyn Lewis
Ads are so wrong!
Generations of Ad men, from the time of Ogilvy, commonly known as the ‘father of advertising’, have fed us this narrative on how...
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Exploring the Unknown with the team at the Unmarketing Agency
Our Thoughts
Exploring the unknown, diving into the depths of how you can unmarket yourself and your brand
Gladwyn Lewis
Dec 12, 20225 min read
Tech and its cults of personalities
Tech has always played a key role in humanity, whether it is putting a man on the moon or literally saving the world when we were in a...
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Gladwyn Lewis
Nov 23, 20225 min read
From the worst to the best commercial in the world
In 1983, a small ad agency Chiat/Day created a commercial that one Apple executive at the time referred to it as, "the worst commercial...
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Gladwyn Lewis
Nov 7, 20229 min read
Building a formidable brand community
From 1973-1983, Harley Davidson's market share went from 78% of the US market to 23% as Japanese manufacturers flooded the market with...
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Gladwyn Lewis
Oct 20, 20224 min read
Beyond the Journey of Branding
The journey of any branding exercise will lead you towards a clear understanding of the personality, values & purpose, tone, messaging...
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Austin Mathews
Oct 7, 20225 min read
Your Identity - How deep it goes and why it matters
You inner being is crucial to almost everything about you. It’s what defines you; it’s your identity. From what you believe in and what you
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Gladwyn Lewis
Sep 14, 20224 min read
How centerstage should your Sonic Branding be?
Now obviously when I am talking about Sonic Branding, I don't mean this Sonic. Although it is quite often confused with Sonic the...
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Austin Mathews
Aug 17, 20225 min read
The Greys in Branding ...
In colour psychology, grey represents neutrality and balance. It is symbolic of a wide range of characteristics associated with humans....
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Sarah Chung
Jul 25, 20225 min read
Branding vs Marketing
Marketing is a term not unheard of. It is also synonymously exchanged with Branding, a concept that is slowly gaining momentum. Even...
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Gladwyn Lewis
Jul 10, 20224 min read
How Apple uses Pablo Picasso's bull to teach innovation...
Steve Jobs is famously known for saying innovation is "saying no to a 1000 things", before you say yes. And for more than a decade, Apple...
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Sarah Chung
Jul 5, 20225 min read
Employer Branding: the Power of People
Let us address the trending movement: Great Resignation. Plenty have spoken about why it has taken place. Reasons being better pay...
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Gladwyn Lewis
Jun 29, 20224 min read
Brand Storytelling: Embellishing a well loved brand
Quite often than most, conducting effective brand storytelling, is like unravelling a web, or navigating through a confusing maze, to...
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Gladwyn Lewis
Jun 3, 20223 min read
Branding in the Social Media Age
We were supposed to connect with customers through Social Media. This was supposed to be our golden age of branding, but somehow things...
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Gladwyn Lewis
May 29, 20224 min read
Advertising Awards are stupid, but they are also necessary...
Sometimes we are forced to wonder, are agency advertising awards a vanity metric, or is it actually something that showcases quality,...
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Gladwyn Lewis
Apr 16, 20224 min read
Sonic Identity & Audio - Your Brand's Superpower
Scroll... Tap... Swipe... ... and then you scroll some more. Our eyes and our attention is tethered to these small and large screens...
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Sarah Chung
Apr 3, 20224 min read
Marketing Campaigns that did it Right
Human advertisement Time and again it is preached to tailor ad campaigns where the customer is the hero, where ideas and discussions are...
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Gladwyn Lewis
Oct 27, 20214 min read
Dune, a masterpiece in sonic experiences
Why I consider Dune to be a masterpiece It's the year 1995, I'm a strapping 12-year-old who was a massive introvert. So much so that...
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Gladwyn Lewis
Sep 12, 20214 min read
Branding and User Experience - Two Sides of the Same Coin?
Both focus closely on the user, or the consumer, but are they really two sides of the same coin? If so how are they closely related? If not,
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Gladwyn Lewis
Sep 12, 20213 min read
Branding in Motion, Life in Movement
Its 2021, and COVID19 has been a part of our lives for the past two years. Motion and our screens are our comfort zones now.
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Gladwyn Lewis
Sep 12, 20216 min read
Why is Branding more than just your logo
Imagine if someone comes up to you at a party, and asks you how or what do you identify yourself as? What would be your answer?
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