The Brand Connectedness eBook presents a fresh perspective on customer experience, advocating for a shift from "customer experience" to "human experience."
The authors argue that brands need to treat their audience as complete human beings, considering their emotions and needs beyond mere transactions.
It emphasizes the importance of forging deeper, more emotional connections with audiences in a world where trust in businesses is declining. It emphasizes that brands need to work harder than ever to earn loyalty and create valuable bonds with people.
Unmarketing, in collaboration with various past clients, found that brands demonstrating more human-like behaviors create strong emotional bonds with people, making them irreplaceable.
The eBook then delves into the eight steps brands can take to achieve "Brand Connectedness," including having a human purpose, empowering employees, fostering reciprocal relationships, and continuous innovation.
This is valuable to marketers because it provides a practical framework for enhancing customer relationships and building stronger emotional connections, ultimately leading to increased loyalty and brand preference.
Download the eBook to learn more!
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