Abu Dhabi Commercial Bank
29%
The “Ambition Visualized” campaign drove a increase in new-to-bank customer relationships and a 23% rise in product acquisition.
22%
Brand perception moved too: a increase in “understands my needs” and a 21% increase in “committed to my life stage needs.” Built with Solve Ideas, Saatchi & Saatchi Dubai, Start JG, Omnicom, and Persuade Productions, the campaign was a finalist at the MENA Effie Awards.
Transforming a legacy financial institution into finance with purpose.
Once renowned for its deep understanding of the UAE's diverse customer base, Abu Dhabi Commercial Bank (ADCB) found its market share slipping, jeopardizing its customer-centric approach.
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