Femmily
50,000+
Within three months of launch, FEMMILY hit downloads and drew significant local healthcare media coverage.
Inspiring health, transforming outcomes. For women and families in Singapore.
This was a tall order to start with. Since two separate teams were coming together under a joint venture to create FEMMILY, there were naturally many complications over the differing viewpoints and expectations of this initiative. To kick things off, we initiated a 3-day workshop bringing all the decision makers and top stakeholders from both teams to the table to discuss the business model and the brand persona they envisioned FEMMILY to be.
