Sarah Chung
UX: 'U' is for Users in and beyond the digital realm
Global competition and the digital age have put severe importance on the user’s experience. It has become one of the ways a brand can...
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Exploring the Unknown with the team at the Unmarketing Agency
Our Thoughts
Exploring the unknown, diving into the depths of how you can unmarket yourself and your brand
Gladwyn Lewis
May 19, 20234 min read
Why Design Thinking is a Lifeline to our world
As the Apple advert goes, "Here's to all creatives, innovators, thinkers, dreamers and most importantly do-ers". In our life as...
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Sarah Chung
May 16, 20234 min read
New Age Social Media Marketing: TikTok or Instagram?
Man is a social being which explains the increasing importance of social media for the current population. In the last two decades,...
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Gladwyn Lewis
Mar 12, 20237 min read
Left Brain vs Right Brain Marketing
As readers of this blog might have noticed, I prefer crafting narratives. I think this comes naturally to me in my role as the Chief...
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Gladwyn Lewis
Mar 9, 20239 min read
Ads are so wrong!
Generations of Ad men, from the time of Ogilvy, commonly known as the ‘father of advertising’, have fed us this narrative on how...
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Sarah Chung
Mar 9, 20234 min read
Ads that celebrate Women
Here we talk about the different ad campaigns inspire, encourage and understand women and their concerns.
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Sarah Chung
Feb 21, 20234 min read
Creative AI: will it take your job?
Technologies have evolved with a simple motive: Either to make the process simpler or to achieve what has otherwise been impossible for...
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Gladwyn Lewis
Dec 12, 20225 min read
Tech and its cults of personalities
Tech has always played a key role in humanity, whether it is putting a man on the moon or literally saving the world when we were in a...
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Gladwyn Lewis
Nov 23, 20225 min read
From the worst to the best commercial in the world
In 1983, a small ad agency Chiat/Day created a commercial that one Apple executive at the time referred to it as, "the worst commercial...
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Gladwyn Lewis
Nov 7, 20229 min read
Building a formidable brand community
From 1973-1983, Harley Davidson's market share went from 78% of the US market to 23% as Japanese manufacturers flooded the market with...
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Gladwyn Lewis
Oct 20, 20226 min read
The need of the hour is a useful Metaverse
News articles have been rife with the Struggles of Mark Zuckerberg’s Metaverse, and his vision of a utopian future, where billions of...
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Gladwyn Lewis
Oct 20, 20224 min read
Beyond the Journey of Branding
The journey of any branding exercise will lead you towards a clear understanding of the personality, values & purpose, tone, messaging...
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Austin Mathews
Oct 7, 20225 min read
Your Identity - How deep it goes and why it matters
You inner being is crucial to almost everything about you. It’s what defines you; it’s your identity. From what you believe in and what you
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Gladwyn Lewis
Sep 21, 20221 min read
The Unmarketing Agency Featured on Clutch as a Leading 2022 Branding Agency in Singapore
Meaningful Stories are at the heart of what our team does. The Unmarketing Agency is a leading branding agency with a passion for...
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Gladwyn Lewis
Sep 14, 20224 min read
How centerstage should your Sonic Branding be?
Now obviously when I am talking about Sonic Branding, I don't mean this Sonic. Although it is quite often confused with Sonic the...
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Gladwyn Lewis
Sep 8, 20223 min read
The Brand Strategy Formula
Strategy is one of those words that’s used and abused to make things sound very important.
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Austin Mathews
Aug 17, 20225 min read
The Greys in Branding ...
In colour psychology, grey represents neutrality and balance. It is symbolic of a wide range of characteristics associated with humans....
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Sarah Chung
Jul 25, 20225 min read
Branding vs Marketing
Marketing is a term not unheard of. It is also synonymously exchanged with Branding, a concept that is slowly gaining momentum. Even...
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Gladwyn Lewis
Jul 10, 20224 min read
How Apple uses Pablo Picasso's bull to teach innovation...
Steve Jobs is famously known for saying innovation is "saying no to a 1000 things", before you say yes. And for more than a decade, Apple...
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Sarah Chung
Jul 5, 20225 min read
Employer Branding: the Power of People
Let us address the trending movement: Great Resignation. Plenty have spoken about why it has taken place. Reasons being better pay...
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