Meraas, Dubai's best kept secret... Uncovered & Unveiled.
Services
Brand Identity
Brand Strategy & Narrative
Brand Assets
Storytelling
Motion & Sonic Identity
The Problem
Could a relatively unknown developer in Dubai disrupt the established real estate landscape? Meraas, a company with a proven track record of creating beloved projects, believed they could.
Armed with a vision for a brighter future in the UAE, Meraas embarked on an ambitious journey to expand their reach and impact. This is the story of how they transformed themselves from a local player to a regional powerhouse.
Our Solution
In partnership with Wolff Olins, Meraas' branding agency of record, we embarked on a comprehensive consultation process. Engaging with various divisions, including brand marketing, retail marketing, and the mall teams, we unearthed a shared ambition: to elevate Meraas from a modest developer to a prominent player in the region.
Meraas recognized the need for a bolder brand identity to attract the right investors, partners, and talent. Together, we defined their core purpose: to foster an active urban life and empower people to shape the spaces they inhabit. This pivotal shift laid the foundation for Meraas to transform from a quiet developer into a consumer-centric "connector," ready to engage directly with its audience.
The Results
The revitalized brand identity not only aligned Meraas' diverse businesses but also empowered the company to confidently engage with stakeholders and expand into new sectors. The immediate results were impressive:
19% boost in brand awareness
21% increase in visitor footfall.
Multiple awards at the Transform MENA awards
But the true impact of this rebranding extends far beyond these initial metrics. By creating a unified, compelling brand narrative, Meraas has positioned itself for sustained growth and continued success in the years to come.
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