Wimera

Transforming manufacturing with IIoT 4.0 for the digital age

Services

The Problem

When Wimera reached out to us, we were left scratching our collective heads. Here was a tech company applying IoT 4.0 to create solutions that were supposed to "revolutionise" industries, but a brief look at their website alone screamed Contradiction Of The Decade, despite it being the main customer touchpoint. Their brand identity felt ancient and amateurish, with literature that was monotonous and dry at heart. At best, they appeared as a small-time local contractor in a sea of better-established competitors. We could clearly see the huge gap between where they were currently at, and where they wanted to be, so we had to be honest about our initial feedback. Have you ever tried to tell a chef that their food presentation skills are subpar? Yeah - it never ends well. It didn't stop us though.

Our Solution

Typically, we start with a two-day workshop to understand the people and the vision/mission behind a brand as part of an audit before going further, but budgets were tight (like, when aren't they?), so we opted for the Q&A route to get some critical information and understanding. After a bit of back & forth getting inputs that were meaningful and of substance, we got to work on some design concepts. The decision-makers at the top were so fixated on their usual brand imagery that it was quite a tough sell to get all the internal stakeholders to come to an agreement on which design route resonated best because, you know, change being difficult and all that jazz. Eventually, our creative team redesigned their entire brand language and all the associated creative assets, complete with a structured framework of guidelines and parameters for their vendors and associates to work within. This included all their technical literature and industry whitepapers, covering both internal and external stakeholders.

The Results